Griffelkunst Website
• Redesign
Redesign
“Griffelkunst“ is an art club and community. The concept is based on a paid membership in the club associated with the opportunity to chose two art pieces every half a year. You choose the artworks from exhibitions. With the membership you have the opportunity to select artworks from unknown and upcoming artists. The purpose of “Griffelkunst“ is to awaken the joy of collecting art works, broaden interest in the visual arts and inspire artists to print works. In the following we redesigned the existing website of the organisation.
Realisation
One of our main goals was to make the “Griffelkunst“-website more understandable. We wanted the viewer right away understanding what is the page about.
Structure
Site Structure
By visiting the homepage, the viewer should immediately understand the concept of the club. It also aims to provide the user with the most important information about the club's possibilities in a simple way. On the “Artists Overview“-page, there exists the possibility to browse through any kind of artists and then click on a specific artist to get to the artist’s profile and learn more about him. The “Election Dates”-page gives information about upcoming exhibitions close to your location. The “Archive“-page has the function to help the user to discover and browse through various selections of different mixed-up artworks.
Coception and Design
Icons
One of our main goals was to make the “Griffelkunst“-Website more understandable. We wanted the viewer understand right away what is the page about. So we created these icons to show how “Griffelkunst“ works.
Location Selector
For the “Election Dates“-page we introduce the “Location Selector“ where the user can find all the exhibition places. There are different sizes of circles on the map representing which exhibitions are coming next.
Use Cases of the Grid
As a recurring design element, we used a discreet and light grid, which supports to structure and highlight content areas on different pages of the website. It is used individually on each page.
Artists Section
Especially for new upcoming artists, who want to be part of the organization we created a section where they have the opportunity to apply for a membership of the club to present their artworks.
Poster
For the poster we collected the most important design elements from our work. We included layout, icons, typography, colors and grids.